Ethical Fashion Group

Common Objective (CO) is an intelligent business network for the fashion industry. Our technology matches members with the connections and resources they need to succeed - and makes it easier for them to work in the most sustainable way.

Our members have a common objective - to build successful businesses, with a positive impact for people and the environment. Our ambition, working in collaboration with our partners, is to take sustainable fashion from niche to norm.

CO builds on ten years of work by the Ethical Fashion Forum, which now reaches a global network spanning 141 countries.

In 2005, a group of entrepreneurs and business owners got together in London. With a common objective - to build successful businesses with a positive impact for people and the environment. A year later the Ethical Fashion Forum (EFF) was formalised with 20 founding members from 4 continents, and a mission to make it easier for fashion businesses everywhere to succeed in 3D.

By the end of 2016, the EFF had raised equity investment from an impressive line up of brands and suppliers, including leading names like Roland Mouret, pioneering brands and suppliers such as Komodo, Thought, and Mantis World. Harold Tillman CBE, the longest serving chair of the British Fashion Council, joined as founding investor and chair.

Common Objective, goes back to the roots of this business movement. All business has a Common Objective - to generate financial returns and prosper. All society has a Common Objective - to maintain a global environment in which we can prosper. Common Objective abbreviates to CO - standing for better business.